The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Sellers Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Leader Dogs for the Blind, Michigan Humane Society
American Forests
L'Anse Creuse Public Schools
Macomb Township Parks & Rec

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Sellers Subaru

Subaru and Sellers Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Sellers Subaru spreads hope, love and warmth  –  Jamie R

On Thursday, June 21, 2019, the Michigan Chapter and Sellers Subaru had the pleasure of delivering 80 blankets and 50 arts & craft kits to Henry Ford Hospital Macomb as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Sellers Subaru. This incredible act of generosity was warmly received by the Henry Ford Hospital staff who were thrilled to distribute these comforting gifts to their patients. Priscilla Vucinaj, Sellers Subaru’s Business Development Manager, enthusiastically described the Sellers Subaru team’s commitment to serving their community. Said Christopher Bissell, Administrative Director of Oncology and General Medical Services at Henry Ford Hospital Macomb, “We look forward to this partnership every year. This simple gesture is so meaningful to the patients we serve.” As a part of the visit Henry Ford Hospital staff gave the Sellers Subaru and LLS staff members a tour of their cutting edge cancer institute and described the unique ways they have adjusted their services so they can best meet the needs of cancer patients and their families. After explaining the equipment to the group, one dedicated radiation therapist quipped, “My husband drives a Subaru!”. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Metro Detroit community.

Sellers Subaru  –  Unknown P

Sellers Subaru in Macomb and LLS team up to give blankets out to Henry Ford Cancer Center in Macomb, MI. Ron Redfern and Andrew Sergent from Sellers Subaru were absolutely thrilled to be part of the Subaru Loves to Care program. Andrew is a former oncology nurse turned marketing director said this was his favorite program to work on. The staff of Henry Ford Cancer Institute were touched by Subaru’s generous gift of 80 blankets and also received 16 care cards written out by the customers from Sellers Subaru. Michelle Dickinson and Chris Bissell from Henry Ford Hospital were in attendance to receive the blankets and cannot wait to pass them along to their patients. Thanks to Henry Ford Cancer Center, Sellers Subaru and LLS, for making connections that count!

Sellers Automotive Makes A Splash  –  Ted G

Sellers Automotive came out in big numbers to the St. Clair, Michigan Polar Plunge on Sunday, February 18th. 105 brave people plunged into freezing cold water to raise money and awareness for Special Olympics Michigan Athletes. Sellers Automotive was our largest team in attendance at the event and had the most people take the Plunge. Sellers alone raised over $7,500 for Special Olympics Michigan. In total, the St. Clair Polar Plunge raised $32,700 which directly benefits Special Olympics Michigan Athletes. The 2018 Polar Plunge would not have been as successful without Sellers Automotive's contribution.

Max  –  Michael P

As I walked into the dealership I was greeted by Max. A young black lab in training to be a Leader Dog for the Blind. His calm and confident personality told me that this dealer was more then just your ordinary car dealer. It showed me someone cared about others. And everyone loved him. On my third visit to the dealership Max was proudly sitting in the service area watching though the glass door another 4 legged friend sitting in the waiting area for his car to be serviced. Again a very normal sight by this time. Yes on my forth visit to purchase my new Forster I brought my Lab, Bella and she fit right in. Yes I am a dog person, sorry a Lab person. Keep up the good work as I am sure Max will be well rounded once he starts his training.

Blanket Delivery  –  Alicia J

On August 8, 2017 Sellers Subaru of Southfield and the Leukemia & Lymphoma Society delivered blankets to Henry Ford Hospital/Macomb. Tara Forton from Henry Ford Hospital was very impress by the new packaging of the blankets, and said that their blankets would be gone in 3 weeks. A staff member’s brother from Glassman Subaru is dealing with cancer treatments while in high school. Which makes us realize how many people are dealing and living with cancer. We are hopeful for cures that can put an end to these diseases and Subaru is helping make this happen.

Blanket Delivery  –  Alicia J

On August 3, 2017 Sellers Subaru and the Leukemia & Lymphoma Society (Michigan Chapter) delivered blankets to Henry Ford Hospital/Macomb.

Subaru and NWF Love the Earth!  –  Betty K

Donald J. Yacks is so excited to receive the wonderful plants, birdhouses, tools, birdbath, toad house, and soil for our school garden. Mrs. Balch and the ecology class spent time preparing the soil and planting flowers. We are all exciting to see the flowers grow in our garden. Thank you! Dr. Betty Kozma, Principal

LCPS & Sellers Team Up  –  Kelly A

Sellers Subaru and L’Anse Creuse Public Schools have become a natural team over the years. We are very fortunate to have a local business that is very involved in our district and understands the importance of public education. In January of 2013, several of our art students were given the opportunity to design and paint a mural the children’s play area of the dealership. It is absolutely wonderful to see our student’s work showcased this way. Then later in 2013, Sellers agreed to participate in the district’s strategic planning process; it was a lengthy process involving long days and nights with a group of approximately 60 staff members, parents, students and business leaders. The end result was a vision, mission and goals for our district and our community to improve. Our relationship has continued over the years. Most recently, a few Sellers employees attended our inaugural Career Fair in March were students were able to explore their career interests by talking to the professionals. Sellers has been so helpful and involved with our schools, I look forward to continuing our relationship.

It Takes a Village of LOVE to Raise a Leader Dog!  –  Ronda D

My life is so much better because Leader Dog Jemma shares it with me. We are a perfect match! I am an author and speaker living in rural Missouri. Jemma does so much to help me live a great life! I travel with confidence and feel more secure in crowds and new places because she is there. She wows the audience by taking a bow after I speak. She has an abundance of personality to match her beauty and skill. When I'm writing, she lies at my feet. At home, she is off-duty and out of harness, a dog like any other. We play and snuggle. Jemma flops down with her whole front half across my legs, an oversized lap dog. She grunts with pleasure when I stroke her velvety ears or scratch her chin. Every night, she runs through the house. When she's done going to Crazy town, I brush her voluminous golden coat to keep her looking great. She's a true Diva dog. Numerous hands and hearts unite to make teams like us possible. Every day, gratitude fills my eyes with happy tears. The superior staff at Leader Dogs, volunteers and donors each contribute to our wonderful life. We truly could not be together without you. Sellers Bowman Subaru supports Leader Dogs for the Blind during the annual Share the Love Campaign, which runs from Late November through January. The dealership donates $200 per vehicle sale, for a total of over $50,000 to date! Leader Dog Jemma and I thank you with all our heart for sharing the love and bringing us together.

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