The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Sellers Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Michigan Humane

American Forests

L'Anse Creuse Public Schools

Macomb Township Parks & Rec

Did Sellers Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Sellers Subaru

Subaru and Sellers Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Seller's Subaru helps Rufus find a home - Danielle M

Michigan Humane is grateful for the partnership and support of Sellers Subaru of Macomb and for all the amazing things they help to make possible for the pets and people in our community. In October we partnered with Sellers Subaru, the ASPCA and Subaru of America to celebrate Subaru Loves Pets Month through a special discount promotion. We worked together to draw attention to overlooked shelter animals and the result was heartwarming -- 47 pets were adopted into loving homes! One of those animals is Rufus, a sweet and happy dog who had been with Michigan Humane for an extended length of time. A favorite resident, he spent less time in his kennel and hung out in the office with our staff where he got extra treats and affection. In fact, if you came to the store, you would often see Rufus poke his head up over the door with a big smile on his face to say “hi.” Despite his outgoing personality, he needed a little extra help to find his perfect family. Thanks to the Subaru Loves Pets promotion, Rufus was adopted by a gentleman who had recently lost his dog. He said things had gotten too quiet around his house and he was ready to change that with a new best friend who could benefit from a warm home with a big backyard. He met Rufus and was instantly in love! On behalf of Rufus and his new dad, thank you, Sellers Subaru!

Michigan Humane
Seller's Subaru helps Rufus find a home

Sellers Subaru Brings the Local Car Community Together - Lacey W - Lacey W

Here at Macomb Township Parks and Recreation, we are constantly striving to offer new and enriching programs and events to enhance the quality of life for community members of all ages. Thanks to Sellers Subaru and MI Subie, we were able to host our first-ever SportsCar Sunday on September 25. Township Hall made a cool backdrop for local car enthusiasts to come together and share their passion for all things automotive. It was an exciting morning that brought our local car community together and we look forward to the continued partnership with Sellers Subaru as we work to grow this kick-off event.

Macomb Township Parks and Recreation
Sellers Subaru Brings the Local Car Community Together - Lacey W

Sellers Subaru Gets the Community Dancing - Lacey W - Lacey W

Macomb Township Parks and Recreation was thrilled to have Sellers Subaru return in 2022 as a Premiere Sponsor for the “Music in the Park” summer concert series. With the support from Sellers Subaru, we were able to bring five amazing shows to Macomb Township throughout the month of July at no cost to the thousands in attendance. The awesome representatives from Sellers were present at every concert showing their love of animals, making each one even more fun with giveaways and personal interaction. Thank you, Sellers Subaru! We are honored to continue to have the opportunity to work closely with this amazing team in the future.

Macomb Township Parks and Recreation
Sellers Subaru Gets the Community Dancing - Lacey W

Sellers Subaru partners with Michigan Humane to raise $945,000! - Deb S

Michigan Humane held its 33rd Annual Purrfect Bow Wow Brunch on Sunday, October 9 at Detroit’s historic Eastern Market, for the first time in partnership with Sellers Subaru. It was the most successful fundraising event in our history! The event celebrated our sponsors and donors who have supported our programs focused on building a more humane community for pets and people. Sellers Subaru owner Sam Slaughter welcomed 650 guests as the program began, thanking everyone for joining him and Sellers on this special day. In honor of Subaru Loves Pet Month, the event included the Sellers Subaru Underdog Showroom in the center of the reception. Two beautiful Subaru vehicles were on display for guests to experience, and the space also featured four older shelter dogs who’ve been waiting for some time to be discovered. Guests enjoyed looking at the cars and all four dogs were adopted! Thank you to the Sellers Subaru family for supporting Michigan Humane, inspiring others to join the cause and helping to build a more humane community in Metro Detroit.

Michigan Humane
Sellers Subaru partners with Michigan Humane to raise $945,000!

Sellers Subaru Team Celebration - Deb S

Michigan Humane is honored to be Sellers Subaru’s Hometown Charity, and even more honored to be welcomed to celebrate our partnership with the entire Sellers Subaru team. On Wednesday, April 13, Michigan Humane’s CEO Matt Pepper and rescue dog Tucker visited the staff at Sellers to make sure everyone understands the impact of their community work. It was a pleasure to meet the people who work hard every day behind the scenes to make Sellers Subaru a high quality, customer-focused and successful dealership. Everyone was genuinely happy to meet Matt and learn about Tucker and his story. A few months ago, Tucker was found by Michigan Humane’s rescue team, tied by his leg with a wire in an abandoned house. He was brought to our Detroit shelter where our veterinary team discovered his leg was damaged beyond repair and would have to be amputated. A tetanus infection left Tucker immobilized for two months, requiring round the clock care to keep him warm, fed, socialized and clean. Michigan Humane’s shelter staff pulled together to make sure Tucker survived. He is now a very good pet, healthy, happy and living with his forever family, who happen to be the Peppers. Thank you to the Sellers Subaru family for supporting Michigan Humane and making second chances like Tucker’s possible for thousands of animals every year.

Michigan Humane
Sellers Subaru Team Celebration

Sellers Subaru Saves Animals - Deb S

Michigan Humane’s Day of Giving Telethon & Radiothon was held on February 11, an 18-hour Valentine’s Day week campaign to raise critical funding to care for more than 10,000 animals that will enter Michigan Humane shelters in 2022. Thanks to Sellers Subaru’s General Manager James Cagle who recorded a special message of encouragement, viewers and listeners donated in record numbers to support Michigan Humane. Dollars raised ensures routine and emergency medical care, behavior assessment and enrichment, a warm kennel, two meals a day, daily walks outdoors, and the one thing every animal needs: adoption by a loving family. Thank you, Sellers Subaru, for believing in the human-animal bond and giving your time and treasure to Michigan Humane! Thousands of pets are resting comfortably on the couch in their new homes because of you!

Michigan Humane
Sellers Subaru Saves Animals

Sellers Subaru Brings Music to Our Community - Michelle D

The Macomb Township Parks and Recreation Department has been truly fortunate to partner with Sellers Subaru for the past 7 years. Sellers Subaru has been a loyal Premiere Sponsor of our "Music in the Park" summer concert series. We greatly appreciate their partnership in helping us reach our goal of “Creating Community through People, Parks, and Programs”. We can always count on Sellers Subaru to not only be in attendance, but to consistently bring extra fun for our guests, including contests, giveaways, and more. Last year we unfortunately were unable to host our summer concert series due to the pandemic restrictions. So, this year was more important than ever for us to bring people together through our free community events. We are extremely grateful that we can count on Sellers Subaru as a sponsor for these events, so we can continue to bring live music and lasting memories to our community. We look forward to maintaining this strong relationship with Sellers Subaru for many years to come!

Macomb Township Parks and Recreation
Sellers Subaru Brings Music to Our Community

Sponsoring a kid - Robert H

There are times when the community comes together to promote love and Seller's Subaru is a fine example of that. Their past employee Kim Rundel was a big promoter of Maggie's Wigs for Kids of Michigan. She got involved by first sponsoring a hole, and playing golf with a team, then buying golf give always to promote the dealership. She loved the Selfridge Firefighters Associations Golf Outing and Fundraiser for Maggie's Wigs for kids of Michigan for no other reason that to help the kids feel a little happier in life. Then, Kimmy got cancer, she was quiet about it at first and didn't want to detract from her job or the kids, so she fought in silent desperation and people started to notice when she started losing her hair that she too was fighting a battle of her own. It brought tears to my eyes. "Not Kimmy!' is all I could think. She continued her battle long and hard, with ups and downs along the way. We prayed with her and encouraged her to be strong, and she was right up until the end. Sellers Subaru was her family and everyone loved her. Life sometimes seems so unfair. Her willingness to put others first is what Sellers family represents in a business. They are caring, thoughtful and compassionate. It doesn't matter what you think about their product, their result is the same, be bigger than yourself, be better than yourself and share the goodness with others. I have long since been a proponent of quality and customer service, but when you go beyond that with love and compassion, you will have dedicated clients forever. Stay with a purple heart, keep a tear in your eye and a compassion in your heart and you will bring joy to the world. Being humble is hard and sometimes the time it takes to really care is difficult, but, when you peel back the layers, you will discover the beauty within of a never ending smile, a compassion for others and the joy in giving; thanks Sellers Subaru. If you want to join us next year to play golf at Cracklewood in July, we will be out there for the kids in Kimmie's spirit and several other kindred spirits of the past that loved the kids too.

Sponsoring a kid

Sellers Subaru brought back the light - Cori C

Sellers Subaru has been a proud supporter of The Warren Consolidated School of Performing Arts (WCSPA) in Sterling Heights Michigan. Their generous sponsorship helps fund WCSPA's productions so that the students can experience theatre to its fullest. This year was unlike any other. WCSPA had to figure out a way to still create art and performance in the midst of a Pandemic. With the help from Sellers Subaru, WCSPA changed gears and produced a streaming Radio Show, A Christmas Carol. A Christmas Carol came to life, with vintage radio commercials, and streamed to friends and families across the Globe. We approached Sellers to be our sponsor again this year, even though we were not performing a live, in person event. All advertisements were going to be digital. Without hesitation, Sellers Subaru jumped at the chance to sponsor the students of WCSPA again. Without their support, we would not have been able to give our students a way to perform. This chance to perform was so critical to our students. It has been a tough year for most. The students passion of theatre was paused for them. Being able to perform again, brought the light and energy back into so many children's lives.Our A Christmas Carol Poster is uploaded below.

Warren Consolidated School of Performing Arts
Sellers Subaru brought back the light

Sellers Subaru Inspires New Donors - Deb S

Thanks to Sellers Subaru, Michigan Humane experienced its best Giving Tuesday ever on December 1, 2020, with a funding increase of 73% over the previous year! Sellers matched donations up to $20,000 throughout our Giving Tuesday campaign, catching the attention of hundreds of people and inspiring them to give, many for the first time. During the campaign, we introduced one of our special dogs, a sweet girl named Willow, who was near death when Michigan Humane rescued her over the summer. After receiving lifesaving treatment and follow up care, Willow is fully recovered and is now up for adoption. Sincere thanks to Sellers Subaru for joining us on Giving Tuesday and helping to grow our network of supporters, which will help make many more happy stories like Willow’s.

Sellers Subaru Inspires New Donors