The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Sellers Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Michigan Humane Society, Leader Dogs For The Blind
American Forests
L'Anse Creuse Public Schools
Macomb Township Parks & Rec
 Subaru Love Promise Heart

Love Promise Stories from Sellers Subaru

Subaru and Sellers Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Sellers Subaru Hosted Red Cross Blood Drive  –  Jay S

Down the street and across the country, there are always patients in need of blood. Every two seconds someone needs blood in the U.S. That is why sponsors like Sellers Subaru are so important. The blood drive Sellers Subaru sponsored on Thursday, September 3, 2020, collected 27 pints of life-saving blood. Since the Red Cross can make three products from each pint collected, 81 patients have potentially received blood products from your blood drive. During these uncertain times with Covid-19 the Red Cross appreciates the efforts of sponsors like Sellers Subaru being partners with the American Red Cross in our Blood Program. Thanks for helping save lives!

"Shelter In The Storm"  –  Jim A

When the pandemic first hit Michigan and the state had to shut down for the safety of its citizens. Legacy Service Solutions turned to the Sellers Auto Group to assist in protecting First Responders (Police, Fire, EMS), Hospital Employees, & Essential Workers. Together Legacy Service Solutions & Sellers Auto Group protected thousands of personal vehicles for these heroes. The Sellers Auto Group opened their facilities, assisted with marketing, & coordinated volunteers, allowing Legacy Service Solutions the opportunity to apply an Antimicrobial Disinfection process (at no cost) to help ensure the safety of our "front lines" and their families. This vital service could not have reached as many people without the generosity of Sellers. "Together We Are Stronger". What Legacy Will You Leave Behind?

Sellers supports our team  –  Rory L

The men’s softball team at St. Peter’s Lutheran Church wants to thank Sellers Subaru for sponsoring our team these last several years. We are proud to wear the Sellers logo on our jerseys, because it stands for the high quality of service that many on our team have experienced. Many of us, our friends, and our family members are driving cars from Sellers because their sales and service can’t be beat!

Seller's Saves Lives  –  Deb S

Michigan Humane is the oldest and largest animal welfare organization in Michigan, dedicated to improving lives through compassionate care, community engagement and advocacy for animals. Seller's Subaru has been our partner for 7 years, most recently sponsoring our 2020 Virtual Mutt March and helping to raise more than $100,000 to support our life-saving work. Each year, Michigan Humane achieves 100 percent adoption of more than 8,000 healthy and treatable animals, investigates and resolves more than 5,000 cruelty calls, and provides nearly 1 million pounds of pet food to families in need. Seller's support makes a positive impact on the lives of pets and their families.

Sellers Subaru makes a splash for Special Olympics  –  Ted G

Each year, brave supporters of Special Olympics Michigan make a splash to raise some cash for local kids and adults with disabilities! This February, 195 brave plungers jumped into the icy waters at MacRay Harbor in Harrison Township, cheered on by Special Olympics Athletes who directly benefit from all funds raised. In total, $76,612 was raised for Special Olympics - the Sellers Subaru / Auto Group team was in our "Top Five Teams" raising $5,219. As an annual supporter of this event, the Sellers Subaru / Auto Group team, chaired by Plunge Team Captain Steve Buckman, help to create inclusive opportunities for some of the most marginalized members of our local communities. This year's Sellers Subaru / Auto Group team consisted of plungers Steve Buckman, Joel Hetzner, Cameron Mikula, John Moore, Hope Olson, Priscilla Vucinaj, and Alec Walny, and Sellers Subaru was a "Platinum Sponsor" of the event. Each year over 23,000 Michigan residents with intellectual disabilities participate in year-round sports and training programs that develop motor-skills, confidence, and inclusive communities. The annual Polar Plunge series supports Special Olympics athletes in local communities so that they can both participate in local programs as well as attend regional, state-wide, and even international opportunities. In addition, Special Olympics Michigan provides free healthcare and wellness services to over 10,000 people with intellectual disabilities annually, and provide anti-bullying educational programs to over 350 schools state-wide. Thank you to Sellers Subaru Macomb and the Sellers Auto Group for continually supporting the athletes of Special Olympics Michigan; your willingness to be brave and plunge into the chilly waters helps create a more inclusive society.

Sellers Subaru support of Theatre Arts Education  –  Cori C

The Warren Consolidated School of Performing Arts is an award-winning, nationally recognized program specializing in all aspects of theatre. Classes involve a daily, two-hour, in-depth program set in a professional working environment. Sellers Subaru is a gracious sponsor for our 2019-2020 season. It is because of their generosity that our program is able to provide the students a path to success in their passion. The students of WCSPA just earned a record amount of $1.945 million in scholarship offers while attending the Michigan Thespian Festival. It is because of the level of support of Sellers Subaru that these children can attend events that offer them these opportunities.The amazing generosity given to the program has given these amazing students the opportunities to showcase their passion and talents.

Sellers Subaru spreads hope, love and warmth  –  Jamie R

On Thursday, June 21, 2019, the Michigan Chapter and Sellers Subaru had the pleasure of delivering 80 blankets and 50 arts & craft kits to Henry Ford Hospital Macomb as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Sellers Subaru. This incredible act of generosity was warmly received by the Henry Ford Hospital staff who were thrilled to distribute these comforting gifts to their patients. Priscilla Vucinaj, Sellers Subaru’s Business Development Manager, enthusiastically described the Sellers Subaru team’s commitment to serving their community. Said Christopher Bissell, Administrative Director of Oncology and General Medical Services at Henry Ford Hospital Macomb, “We look forward to this partnership every year. This simple gesture is so meaningful to the patients we serve.” As a part of the visit Henry Ford Hospital staff gave the Sellers Subaru and LLS staff members a tour of their cutting edge cancer institute and described the unique ways they have adjusted their services so they can best meet the needs of cancer patients and their families. After explaining the equipment to the group, one dedicated radiation therapist quipped, “My husband drives a Subaru!”. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Metro Detroit community.

Sellers Subaru  –  Unknown P

Sellers Subaru in Macomb and LLS team up to give blankets out to Henry Ford Cancer Center in Macomb, MI. Ron Redfern and Andrew Sergent from Sellers Subaru were absolutely thrilled to be part of the Subaru Loves to Care program. Andrew is a former oncology nurse turned marketing director said this was his favorite program to work on. The staff of Henry Ford Cancer Institute were touched by Subaru’s generous gift of 80 blankets and also received 16 care cards written out by the customers from Sellers Subaru. Michelle Dickinson and Chris Bissell from Henry Ford Hospital were in attendance to receive the blankets and cannot wait to pass them along to their patients. Thanks to Henry Ford Cancer Center, Sellers Subaru and LLS, for making connections that count!

Sellers Automotive Makes A Splash  –  Ted G

Sellers Automotive came out in big numbers to the St. Clair, Michigan Polar Plunge on Sunday, February 18th. 105 brave people plunged into freezing cold water to raise money and awareness for Special Olympics Michigan Athletes. Sellers Automotive was our largest team in attendance at the event and had the most people take the Plunge. Sellers alone raised over $7,500 for Special Olympics Michigan. In total, the St. Clair Polar Plunge raised $32,700 which directly benefits Special Olympics Michigan Athletes. The 2018 Polar Plunge would not have been as successful without Sellers Automotive's contribution.

Max  –  Michael P

As I walked into the dealership I was greeted by Max. A young black lab in training to be a Leader Dog for the Blind. His calm and confident personality told me that this dealer was more then just your ordinary car dealer. It showed me someone cared about others. And everyone loved him. On my third visit to the dealership Max was proudly sitting in the service area watching though the glass door another 4 legged friend sitting in the waiting area for his car to be serviced. Again a very normal sight by this time. Yes on my forth visit to purchase my new Forster I brought my Lab, Bella and she fit right in. Yes I am a dog person, sorry a Lab person. Keep up the good work as I am sure Max will be well rounded once he starts his training.

Blanket Delivery  –  Alicia J

On August 8, 2017 Sellers Subaru of Southfield and the Leukemia & Lymphoma Society delivered blankets to Henry Ford Hospital/Macomb. Tara Forton from Henry Ford Hospital was very impress by the new packaging of the blankets, and said that their blankets would be gone in 3 weeks. A staff member’s brother from Glassman Subaru is dealing with cancer treatments while in high school. Which makes us realize how many people are dealing and living with cancer. We are hopeful for cures that can put an end to these diseases and Subaru is helping make this happen.

Blanket Delivery  –  Alicia J

On August 3, 2017 Sellers Subaru and the Leukemia & Lymphoma Society (Michigan Chapter) delivered blankets to Henry Ford Hospital/Macomb.

Subaru and NWF Love the Earth!  –  Betty K

Donald J. Yacks is so excited to receive the wonderful plants, birdhouses, tools, birdbath, toad house, and soil for our school garden. Mrs. Balch and the ecology class spent time preparing the soil and planting flowers. We are all exciting to see the flowers grow in our garden. Thank you! Dr. Betty Kozma, Principal

LCPS & Sellers Team Up  –  Kelly A

Sellers Subaru and L’Anse Creuse Public Schools have become a natural team over the years. We are very fortunate to have a local business that is very involved in our district and understands the importance of public education. In January of 2013, several of our art students were given the opportunity to design and paint a mural the children’s play area of the dealership. It is absolutely wonderful to see our student’s work showcased this way. Then later in 2013, Sellers agreed to participate in the district’s strategic planning process; it was a lengthy process involving long days and nights with a group of approximately 60 staff members, parents, students and business leaders. The end result was a vision, mission and goals for our district and our community to improve. Our relationship has continued over the years. Most recently, a few Sellers employees attended our inaugural Career Fair in March were students were able to explore their career interests by talking to the professionals. Sellers has been so helpful and involved with our schools, I look forward to continuing our relationship.

It Takes a Village of LOVE to Raise a Leader Dog!  –  Ronda D

My life is so much better because Leader Dog Jemma shares it with me. We are a perfect match! I am an author and speaker living in rural Missouri. Jemma does so much to help me live a great life! I travel with confidence and feel more secure in crowds and new places because she is there. She wows the audience by taking a bow after I speak. She has an abundance of personality to match her beauty and skill. When I'm writing, she lies at my feet. At home, she is off-duty and out of harness, a dog like any other. We play and snuggle. Jemma flops down with her whole front half across my legs, an oversized lap dog. She grunts with pleasure when I stroke her velvety ears or scratch her chin. Every night, she runs through the house. When she's done going to Crazy town, I brush her voluminous golden coat to keep her looking great. She's a true Diva dog. Numerous hands and hearts unite to make teams like us possible. Every day, gratitude fills my eyes with happy tears. The superior staff at Leader Dogs, volunteers and donors each contribute to our wonderful life. We truly could not be together without you. Sellers Bowman Subaru supports Leader Dogs for the Blind during the annual Share the Love Campaign, which runs from Late November through January. The dealership donates $200 per vehicle sale, for a total of over $50,000 to date! Leader Dog Jemma and I thank you with all our heart for sharing the love and bringing us together.